„Ariel“ stick dirty spot on Procter & B Gembal for misleading advertising

Commission for Protection of Competition / Competition Protection Commission / impose penalty payment amounting to BGN 556 435 Procter & B Gembal Intarneshanal Opareyshans are reported by the committee.

Production is initiated at the request of Henkel Bulgaria EOOD. The company is present on the market of detergents products Persia, Rex, Pervol and strength. Henkel considered by the content of television advertising for Ariel detergent Prose 7 distributed in the national air from January 15 to March 30 this year, is misleading.
Production found that advertising for Ariel detergent Prose 7 provides information on innovative technology to remove stains and prevent their future occurrence. This statement of principle is confirmed by the independent Institute for Frezenius analysis, which however points out that to achieve this result, it is necessary to advance the matter be treated with the advertised product at least 10 times.
Shows evidence of emitted Advertising in the Bulgarian market is not a clear, comprehensible and unambiguous information to indicate repeated compulsory pre-treatment of the matter with the perilen product to achieve the desired effect. Phrase used in advertising „pre-washed with Ariel Prose 7“ is normal to be perceived in a sense, ie that a single pre-washing is enough to achieve the expected results.
Competition Protection Commission considers that the reticence of essential information regarding the operation of the product is able to mislead the consumer and refocus consumer demand and thus harm the competitors. In determining the precise amount of the fine the Commission has reported that in some other EU countries, advertising of that product contain precise instructions for achieving the desired effect, while members of Bulgarian been saved.

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Finance