Yahoo! shock enters the market in the Middle East

U.S. Internet giant Yahoo „(Yahoo!) Announced it will acquire based in Amman, Jordan Gateway“ Letters „(Maktoob.com), forward Bloomberg. After concluding the deal in the company’s portfolio from the United States will be involved most visited website in the Arab region of the Middle East, providing excellent positions the company for entering the local market.

The diverse package of services offered by the Jordanian portal will help further Yahoo! in promoting untapped market in the region. „The acquisition will accelerate the strategy of Yahoo! To expand in emerging markets with high growth. We expect Yahoo! Have a unique opportunity to become a favorite site for consumers,“ said Chief Executive Officer of the Company Carol Barts. Initial data from the cited sources, a deal valued between 75 and 100 million dollars, as the two companies do not specify
financial parameters. According to some analysts, the cost of acquisition may exceed the limit of 100 million dollars, and investments in subsidiaries to reach $ 20 million. „Letters“ is enjoying great popularity in the region and has over 16.5 million unique visitors and experts have forecast significant growth in the near future. Indicative of these predictions are expected to increase spending on advertising in the region of 40% in 2009.

Investment aimed at developing a market in the Middle East is the next step of Yahoo! in an attempt to challenge the dominance of a competitor „Google“ (Google) in the segment of Internet search engines. Just a month ago the company reached an agreement with Microsoft „(Microsoft) to unite in this field.

Finance

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