Bulgaria Air buys Balkan’s assets

National flag carrier Bulgaria Air set up a joint venture with the Bulgarian branch of Amadeus, the Spanish leading provider of IT solutions to the tourism and travel industry. In this way Bulgaria Air acquired the remaining assets of former flag carrier Balkan for EUR 1.5 million.
Assets
Balkan owned a share in the Bulgarian branch of Amadeus reservation system. After Balkan’s bankruptcy its stock was sold to Spain’s Amadeus, a subsidiary of Amadeus IT Group, in 2004. At the end of 2007 Bulgaria Air was acquired by Chimimport, which became sole owner. In the next years Chimimport bought most of Balkan’s properties in Bulgaria and abroad.
Benefits
With the purchase of 45% of Amadeus’s stock, Bulgaria Air wins stronger positions on the international market, the company said. It is crucial for carriers nowadays to offer the closed cycle of air tickets and hotel reservations. Step by step we are taking back what was lost with Balkan’s liquidation, Bulgaria Air CEO Dimitar Pavlov told the Pari daily. The company also offers flights and hotels in the USA due to a contract with Spanish air company Iberia, which flies to the United States. Using Iberia’s terminal is comfortable for passengers and pushes the Bulgarian company ahead of its European competitors. Both sides gain from this operation, Denka Guneva, head of Amadeus’s Bulgarian branch, said.
Operations
Amadeus to close cycle of travel services
– Amadeus Bulgaria booked a BGN 1.37 million profit for 2008.
– Amadeus IT Group was set up in 1987 by Iberia, Air France, Lufthansa and SAS.
– Currently it is the leading global distribution system and the biggest processor of travel bookings in the world.
– It provides air tickets and hotel reservations in more than 130 countries.
– Amadeus offers low-cost ticket reservation.
– The Bulgarian office of the company was registered in 1999.
-Amadeus works with over 200 travel agencies in Bulgaria.

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