Bavarian beer – only in Bavaria

The Court disposes of the EU today that „Bavarian“ beer to be produced only in the southern German province – a decision that could force Dutch manufacturer to change the name of your product, DPA forward.

The case was brought before magistrates in Luxembourg of an Italian court, complaints received by the German Association Bayerisher brauerbund that unites around 650 breweries in the province of Bavaria.
The problem is that in Italy and other EU member states to sell Dutch beer named „Bavaria.“
In 2001 „Bavarian beer“ is registered as a protected geographical name such as Italian cheese „parmidzhano“ or French „champagne“.
Dutch brewery „Bavaria“, which in 1928 changed its name to the fact that their beer Vary „Bavarian“ way, continue to sell their product under the brand „Bavaria“.
Dutch company argued that the registration of protected geographical name can not be applied retroactively to an existing trademark.
This week on Lottery Bayerisher brauerbund Eberts pointed to the British newspaper Financial Times: „We fight against the trade mark“ Bavaria „, as our people think that drinking Bavarian beer when they see the label“ Bavaria „on the bottle .
The European Court of First Instance order that the registration of the „Bavarian beer“ as a protected geographical name is valid, but yield the right of decision of national courts, which must judge whether the Dutch beer „Bavaria“ should change your name, notes DPA.

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