Crisis „eat“ the prices of TV commercials during the new season
Because of the financial crisis and the reduced budgets of major national TV advertisers reduce advertising rates in the new season. It shows prices for commercial messages available on websites of TV stations and media agencies. Despite a significant decrease, however this year the most expensive advertising time in the adventure show Survivor 4: „The conquest of Asia“ on bTV. Broadcast produced by DreamTeam, is expected to launch on 21 September from 20.00 hours and the estimated price for a 30-second spot in it is 6720 amount is BGN 3055 BGN less than last year’s value of 9775 EUR The second value TV spots for the season – 6090 leva breaks in the series „brother“, prepared by the team of Slavi Trifonov, who is scheduled for 7 October, from 21 hours on bTV. For the second edition of Dancing Stars in bTV, which will start in 20 hours on 1 October, the price for advertising is 5880 EUR for 30 seconds until the first edition of the show last fall, polovinminutnite clips are traded with EUR 8265 EUR 2955 . has decreased the value of commercial messages and humor show „Comedians“, which in 2008 was estimated at 8625 EUR for 30 seconds, and during this season is worth 5670 leva To advertise in breaks of „Slavi’s Show“ will should prepare for 3990 EUR for half a minute. Evening talk show with traditionally high rates is also affected by the crisis, since the cost of advertising in 6300 was EUR him last autumn. Value of 30-second clip in „Lords of the Air, which started last night on bTV, is 3700 leva a parody ad in the show“ complete bedlam, „scheduled to start on 3 October at 22.30 hours, will be worth in 2775 lv
5500 BGN for the spot in the interval of VIP Dance on New TV
New TV competitors also have reduced prices to promote its programs in praymtaym shows the rate of the media published on the media agency Piero 97. Polovinminutnite dance show videos in VIP Dance are 5500 BGN price and advertising in „The Price of Truth“ are worth BGN 5000 For comparison, the price for 30-second clip hits last year Big Brother 4 was 7500 € for Thirdly, prices in New TV ad is a humorous rendition „kings of comedy in 3800 lv a spot in the rate of break from the series“ Forbidden Love „is marketed for 3500 BGN
1000 BGN less in Azis in PRO.BG
Inevitably, the prices are reduced and the private national television PRO.BG. Estimated the most expensive shows on the media are „Tonight Show With Azis and rialitito second season of“ Exchange of Wives, „which is scheduled to start on September 22. Polovinminutnite spots in both programs are cost 1500 euro, while in October 2008 for a clip show in the late eccentric leading advertiser had to part with the 2500 BGN levs for 1350 is to offer video during movies Warner Bros., that the media has concluded a deal for program production, a 1200 BGN is the value of advertising in the late news, which will begin at 21.45 hours. Of 1260 leva was assessed polovinminuten spot appearances in the Bulgarian Cup and in the pauses of the central issue of the media can be advertised price EUR 1100 against a 30-second ads show „right“ with leading Svetlio Vitkov which launched on 21 September at 17.30 hours, is 700 leva.
Tariffs for commercial messages BNT 1 are not updated by March 2009 and currently the value of polovinminuten praymtayma clip in the state media ranged from 7500 to 2400 BGN leva, depending on the day of the week and hours. According to unofficial information „class“ of „San Stefano“ 29 and considering a change to the end of the month will reduce prices.
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Inna Vasileva, Klassa.bg