Weak advertising market continues to strike at YAHOO

Estimates of revenue for the third quarter of search engine Yahoo disappointing Wall Street and cause a decline in the price of its shares. Yahoo net profit during the second quarter increased, but advertising revenue fell.

CEO Carol Bartz has changed the course of reducing costs and is now planning their sustainable growth despite weakness in the advertising market.
Yahoo will hire more engineers and specialists in sales and marketing and invest in new products and brand.
In a conference call, Bartz no reports announced partnership with Microsoft, but some analysts comments that the Internet search and Internet advertising between the two companies can give good results.
Some in industry believe that we must work together to compete better with Google.

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Euronews

Finance